Industrial Designer
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REEBOK X ASTON MARTIN ASCENDBALL X1
Innovative tools for endless creativity and customization.
To create basketball shoes that maximize protection, support, and injury prevention for players of all profiles.
Play Smart, Play Safe, Play Strong.
Let's meet Luka! The super user in my project!
Age: 24
Position: Point Guard/ Shooting Guard
League: NBA
Team: Dallas Mavericks
Number: 77
Luka Doncic is a Slovenian professional athlete.
In 2017, he won the first European Basketball Championship with the national team and was selected to be the best team of the European Cup.
On June 25, 2019, Luka was named the NBA Rookie of the Year and called the NBA First Team of the Year four times.
Luka Doncic
What is Luka's position?
Point Guard
As the team leader, the Point Guard (PG) position requires high professionalism.The PG must maintain possession of the ball and distribute it to the appropriate teammate at the optimal time to create scoring chances for both the team and themselves.The ultimate goal for a PG is to orchestrate the offense and maximize the team's scoring potential.
Small Forward
To excel as a Small Forward (SF), one must have a strong focus on offensive scoring and the ability to make layups quickly.
A SF needs to have the capacity to score both near and far.
Additionally, the SF must maintain a balance between power play and shooting, and take an active role in defense by leading the charge on steals and rebounds.
Here's Luka playing on the pitch:
How to avoid Luka's injury? I did the biomechanics research:
Here's the common user, basketball enthusiast on the court:
What is the lifestyle of a common user?
What does common user's psychographic look like?
Some research from WGSN:
Here's my initial inspiration sketches:
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Octopus
Crocodile
Supercar
Ultimately, I chose it as my next design because the supercar concept is more in line with the basketball outsole.
Design elements from Aston Martin
Aston Martin DB5
Aston Martin DB12
Aston Martin Vantage
Aston Martin Volant
More sketches on closure and outsole design
Lacing system and final sketch
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How to Make Physical Model?
1. Tape Drawing
2. Pattern Board
3. Laser Cut & Printing
4. Final Model
